About Us

if Production is an independent and professional photography services provider (since 2008) in Hong Kong with an eye for beauty and a heart for perfection. We understand the needs of both the companies and their target (consumers) and connecting between them. Through our innovative and creative ideas, we believe our works arousing their needs and can leave a long lasting impression in the mind of consumers.

Ricky Kwok (Chief Photographer)
Ricky Kwok is a Hong Kong-based photographer who works in fashion and commercial photography.
After Ricky engaged in teaching career of visual art and also in the field of photography for years. Later, he started to set up his own “if Production” workshop that provides creative and professional photography services. Now, Ricky has over 10 years extensive experiences in commercial photography. He believes good photography should be creative and innovative. Ricky Kwok now specializes in advertising, fashion, beauty, still life photography.
He is a member of Hong Kong Institute of Professional Photographers (HKIPP) and Hong Kong Professional Photographers Network (HKPPN).
Photo Awards :
> 2014 RELVON The Style Master 2014 International Contest – Best Creativity Award
> 2014 International Photography Awards – Honorable
> 2013 Shiseido Professional Beauty Innovator Award 2013 – Grand Prix of The Year
> 2013 Oneeyeland Photography Awards 2013 – beauty – Professional

Client List:

AIA
Amway
Brother
BULOVA
Catalog
Columbia
Chorux
DBS Bank
Gasmet
Gamania
Hair Corner
Juchheim
Leekin
Manulife
Marathon Sport
Maxell
Nestle
Otsuka
Pocari Sweat
Pak Shing Tong
Pfizer
Razar Red
Sony
Swire Resources
TSL
Yonex
Zen
WhatsApp chat